I began coaching others as a senior marketing executive in multinational agency, corporate, and entrepreneurial environments. My first coaching role evolved at Fleishman-Hillard, a global marketing and communications company, where I advised C-suite executives on media relations strategy and managed technology marketing and branding programs for Commodore Business Machines, Electronic Data Systems, and Sharp Electronics. As a twenty-year-old newly minted executive, I learned early that having an energetically big, fully embodied presence was essential when guiding corporate leadership.
I then joined Mitsubishi Electronics where I served as communications advisor and speechwriter to the chairman, media advisor to the executives of nine Mitsubishi sister companies, and led the corporate communications public relations team. This was a time when the Japanese-American business community was experiencing tension and strain that showed up in the literal bashing of Mitsubishi TVs and cars and an all-out trade war. My role as internal cultural translator and communications advisor provided the opportunity to hone my coaching around the skills of diplomacy, intercultural communication, and expressing personal authenticity and vulnerability at the highest levels of this global electronics giant.
Bear Brandegee, Takashi Kiuchi and Mitsubishi Electric executive