"My outfitting experiences with Bear have completely changed my perspective on shopping! In less than an hour, I can have a well planned wardrobe that takes me from the board room to cocktail hour with confidence and class. The quality fabrics and unique styles are fabulous! The looks Bear creates for me are always flattering and have a fit you cannot get from a department store. I love my new look!"

Lisa D. Defibaugh
NHA, MS, HHSA, CMP
Executive Director
Homewood at Martinsburg
 

BEAR'S STORY

At nine Bear began using her allowance to buy GLAMOUR Magazine and launched her hobby as a trend-spotter. As an adult, her focus on fashion evolved into styling looks for herself that strategically reinforced her successful marketing career. Bear always dressed to mirror the top leadership in her industry and quickly climbed the proverbial ladder.

When she started out in marketing and brand management, Bear leveraged her personal style, informed by the high-drama American designer Norma Kamali. By her 30th birthday, Bear was a Vice President in the technology division of the global marketing firm Fleishman-Hillard and a key member of the Company’s business development team.

When she subsequently joined Mitsubishi Electric as speechwriter and media relations advisor to the Chairman, Bear strategically updated her look to make her mark in a male-centric work environment. She chose to wear three piece men’s-inspired suiting from Ralph Lauren to communicate an in-control style from boardroom to press room.

Later, as co-founder, president and chief marketing officer of the Internet company, The Patent & License Exchange, she used classic European-inspired ready-to-wear as a point of differentiation from the typical khaki-clad competition. Her sartorial choices for the Company's leadership, reinforced the enerprise's status as a start-up with capitalization of $40 million.

In 1997 Bear earned an Associate Arts degree in fashion merchandising from the Fashion Institute of Design & Merchandising, Los Angeles. Combined with her University of Chicago BA in English Literature and University of Southern California MBA, her design and merchandising education provided the technical expertise to help men and women in executive and leadership roles dress for success.

In 2003 Bear made her move to the world of personal branding and strategic styling of executive women when she joined the direct sales company Bill Blass New York. In 2004 she launched her award-winning Doncaster women's wear direct sales business. In 2015 she continued in the luxury direct sales marketplace by opening the Worth New York Showroom on Fifth in downtown Pittsburgh. Worth clothing has the attitude and quality that today’s women seek. And the Company's culture is deeply rooted in empowering women in business - an approach completely in synch with Bear's business philosophy.

In Women We Believe!

 
The Diamond Building | 100 Fifth Avenue, Tenth Floor, Pittsburgh PA 15222 | © Bear Brandegee / Heisenberg Principals 2007-2017